Dual. It’s an interesting word that’s commonly used. For example, with the football season in full swing you’ll hear comments about a “dual threat quarterback,” one who’s able to effectively throw and run the ball down the field. Then you have something like a “dual cultural event.” With this, you’re combining different groups in order to celebrate their different heritages all at once.
With our overall goal is to have a dual objective with an equal focus on both. Here’s an explanation of how both our artists and the hospitals/shelters have multiple objectives:
We want to make hosting an event as efficient and low-cost as possible, but for our artists to still feel rewarded and have fun. Then we want to make sure the hospitals feel that receiving the cards was easy, but also have an extremely high return and impact on their kids. With both parties, there are dual focuses.
We’ll use our media minds to explain a little bit more. It’s pretty easy to measure the overall cost to host a event. Participants don’t have to pay us anything in order to join in. We recommend they use our Amazon Smile link to purchase our supplies, but really you can find them anywhere. Then you simply purchase the amount you need for your group and even use a bunch of those supplies for future events.
For example, for us we can simply look at the fact that as of 10/22/2018 we’ve received and tracked over 70,000 cards. Then, when looking into our total expenses which ranges from purchasing to shipping cards around the world, we’ve only had a $0.65 Cost Per Card or, for simplicity reasons, Cost Per Acquisition (CPA).
We try to promote our low CPA via our social sites and in prior blog posts, but in our opinion it’s not necessarily the key, yet still important. We know with the it’ll be a bit harder to get all of the artists to feel the true value of their cards. Hospitals aren’t allowed to simply take pictures of children who are overcoming medical conditions. We have to ask for their permission to share them on social media since patient privacy is important to everyone. Although we’re not able to send you confirmation emails, we do to help make the process efficient for everyone and post pictures of your cards on our social sites so everyone can get ideas for what to make for their next card, as well as to understand that we’ve received their cards.
What we really think is more important is the Return on Investment. Since we can’t post pictures of all the children in the hospital, we do check with the parents and families we send cards to in the special deliveries and ask them if we can post pictures. We feel that can be pretty rewarding to our artist. By simply posting these pictures, our artists can feel rewarded knowing that people around the world are seeing their artwork.
After following up with some of our connections at a variety of locations we learned there’s a combination of low CPA and high ROI at the delivery points as well. We partner with hospitals/homes of all sizes, but we’ve noticed that since we’re reaching places around the world and specialize in reaching small to midsize locations, they’re extremely grateful. Often when we first start connecting with new locations, it takes a couple phones calls, tweets, and/or emails to explain our organization and highlight that we intentionally reached out to them even if they do have a smaller pediatric department. Once we get in touch with them, we just highlight how it’s EASY to receive cards (low CPA), but it’s very rewarding for their staff and their kids; everyone loves it (high ROI). Once we finalize the process, everyone is usually extremely thankful.
Based on some of the conversations, connections and social posts we’ve had with hospitals/homes and kids/families who’ve received cards directly, we KNOW for sure your cards are making a big difference. Looking at some of the pictures and seeing the smiles from everyone involved in the Cardz WITH Kidz events, we know that’s rewarding as well. Then again, if you look at the pics of people smiling during their events at the office and knowing how the only costs are the supplies and shipping we know there’s a low CPA. Therefore, we feel the OVERALL VALUE of impacting children’s lives has been accomplished very efficiently and, thankfully, very significantly!
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