As usual, with this blog post, we’re going to be 100% Open and Honest! Special thanks to Google…we think...since we’ve been growing. Well, we know we’re thankful to the different Google offices for hosting their events and making nearly 500 cards. We’re looking forward to moving their logo up to the Platinum group on our participants page. Also, having their logo on our website helps give us some type of credibility. Finally, they helped set us up on the corporate giving website Benevity which has helped us connect to some corporations. All of that is AMAZING, but that’s not what we’re originally referring to. We’re not talking about Google Inc, but referring to Google.com!
It’s been touched on before, but, in the past, we simply worked with groups where we had direct connections. Or maybe there was a bit of stretch – someone knew someone, who knew someone who was willing to get it going. Thankfully, that’s been changing recently. Now we’ve been hearing from groups that simply learned about us by finding our website online!
Every now and then, we try to check in to see how some of these new groups heard about us. Some of them will let us know that it’s via our social sites, others say it’s through social sites we do not have a strong presence on (e.g. Pinterest), and, finally, some who say they first heard of us by using a search engine (organic search). If you notice at the end of the blog post, we do have several different social sites and we try to link those all back to our website as much as possible. Then, on our site, we try to use keywords and link to other sites, but we’re not sure if that’s the vital part.
Thankfully more groups have been reaching out to us online and letting us know that they’d like to join in. But, since everyone who “works” at Cardz for Kidz! does this in their “free” time we can’t respond to those messages right away.
We were told that we may be able to get more cards if we started to pay for keywords to drive people to our website and encourage people to participate. Although Search Engine Marketing is great and is DEFINITELY growing in marketing, we believe we should invest those dollars in ways that will directly impact our kids and have a direct ROI – smiles on kids’ faces. We’ll continue to do all types of Search Engine Optimization tricks we’ve heard of, but you spreading the word is WAY more efficient! We’ll continue to use little creative optimization tricks on our end in order to receive more cards, but we still know the most effective way for us to reach more kids is for you to TELL A FRIEND. Let’s work together to make a bigger impact!
To see more pictures and stories, please check out our website www.cardzforkidz.org; like us on Facebook; follow us on Twitter and Instagram; visit our Google+ or LinkedIn pages! Also, check out some of our videos on YouTube!