Thursday, September 22, 2016

The Last Letter

Here we go again! With this post we had this AWESOME idea on how we were going to explain how/why it’s so hard to find our website and Facebook page using standard search engines. How most people who participate in an event will never know they partook in a Cardz for Kidz! event; how when we’re creating Instagram posts, we always use the #cardsforkids hashtag in order to get people who may be a bit confused.

We had all of that in mind, but we remembered our promise that we touched on in our previous blogs - to always be 100% open and honest. So, we’ll start off the real reason we spell our name, Cardz for Kidz! then how it aligns with our hashtags and our theme!

 (disappointed sigh). Honesty.  

We touched on this before, but our founder actually wasn’t creative enough to think of the title ‘Cards for Kids.’ It was one of the other people at his church who were a part of the first event that’s referred to on our About Us page. After encouragement, our founder decided to make it a 501(c)(3) certified non-profit. But, first, he created a Facebook page.

Please keep this a secret since it’ll make us look bad, but at the time he didn’t realize what he was doing and actually was trying to a Facebook GROUP rather than a page. We discussed this during our prior post, but here was the process. First, he searched for “Cards for Kids.” That was taken by a group who was raising money to help kids support their schooling. Then, he looked into “Cards 4 Kids.” Unfortunately, we can’t find the link anymore, but that was also taken by a group who played poker or other card games to raise money for kids. As a third option, we tried “Cardz for Kidz.” Since no one had that, we created that ‘Group’. At the time there was only 1 group with those names – now there are multiple. We could’ve just created another “Cards for Kids” group!
[Please note it took us 45+ minutes to write this paragraph since we were searching Facebook looking for the original groups!]

Later, we figured out the difference between a Facebook page and Facebook group. We reached out to some other groups who had “Cards for Kids” or similar titles to see if they wanted to work together (e.g.  we specialize in getting groups together they work to get independent artists), but they weren’t interested.

 (sigh of relief).  Now that’s off our chest we can pretend. 

We’re sorry. We understand since spelling those words with z’s isn’t common, one can often forget. Also, since there are so many different ways to write ‘for’ (e.g. for, 4, four) it’s tough to get that right. But, hopefully this helps.

As we always say, #EVERYCARDCOUNTS. With that, there are two meanings.
  • First, we can touch on the cards themselves. If you follow us on social media or check out our participants tab, you’ll notice that we often talk about which groups have made the most cards. That’s because we count each of the cards that comes in. We can say, simply having a card come in and NOT tracking it so we can recognize the group who’s made it is the LAST thing we’d want. Therefore, we’ll use the LAST letter rather than a S. Cardz not Cards!
  • Second, and even more importantly, we’re all about the children. Each card is important (aka “counts”) because those are being delivered room to room. We take time to primarily find smaller hospitals, but no matter what size hospital we’re working with, they have to pinky promise us they’ll hand deliver all the cards. We want to make sure the kids who are confined to their beds based on the testing or conditions can be uplifted as well. Let’s pretend we’re using the LAST letter for the second part of our name, because having a child feel alone is the LAST thing we want. Kidz not Kids!


Now, if you’re trying to think of what to include between the Cardz and Kidz, just remember that we’re trying to reach as many kids as possible, i.e. #EVERYCARDCOUNTS. Based on that, we’re delivering/reaching way more than 4/four kids. Currently we’re stuck at 4 continents (Africa, Asia*, North America, and South America**), but that’ll change soon.

We understand folks who haven’t read this blog post may still think of the letter “S” when they hear the words cards and kids, but we’re hoping that you remember we’re using THE LAST LETTER a couple times for a couple reasons!



Here are some examples that show remembering how to spell our name can be pretty difficult:

Post on Facebook


Subject line of email (blocked out the company):

#TheLastLetter #UpliftingSpirits


To see more pictures and stories, please check out our website www.cardzforkidz.org, like us on Facebook, follow us on Twitter and Instagram, visit our Google+ page, or visit our LinkedIn page! Also, check out some of our videos on YouTube!

*Location in the Middle East is not on the map…..yet. Waiting for clearance.

**Were unable to get a hold of the gentleman who hand delivered the cards in Colombia to get the name of the location so we didn’t add the destination to map on our homepage.

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