Here we go again! With this post we had this AWESOME idea on
how we were going to explain how/why it’s so hard to find our website and
Facebook page using standard search engines. How most people who participate in
an event will never know they partook in a
Cardz for Kidz! event; how when we’re creating Instagram
posts, we always use the #cardsforkids hashtag in order to get people who may be
a bit confused.
We had all of that in mind, but we remembered our promise
that we touched on in our previous blogs - to always be
100% open and honest. So, we’ll start off the real reason we spell
our name,
Cardz for Kidz! then
how it aligns with our hashtags and our theme!
(
disappointed sigh).
Honesty.
We touched on this before, but our founder actually wasn’t
creative enough to think of the title ‘Cards for Kids.’ It was one of the other
people at his church who were a part of the first event that’s referred to on
our
About Us page. After
encouragement, our founder decided to make it a 501(c)(3) certified non-profit.
But, first, he created a Facebook page.
Please keep this a secret since it’ll make us look bad, but
at the time he didn’t realize what he was doing and actually was trying to create a
Facebook GROUP rather than a page. We discussed this during our
prior post,
but here was the process. First, he searched for “Cards for Kids.” That was
taken by a
group
who was raising money to help kids support their schooling. Then, he looked
into “Cards 4 Kids.” Unfortunately, we can’t find the link anymore, but that
was also taken by a group who played poker or other card games to raise money
for kids. As a third option, we tried “Cardz for Kidz.” Since no one had that,
we created that ‘Group’. At the time there was only 1 group with those names –
now there are multiple. We could’ve just created another “Cards for Kids” group!
[Please note it took us 45+ minutes to write this paragraph
since we were searching Facebook looking for the original groups!]
Later, we figured out the difference between a Facebook page
and Facebook group. We reached out to some other groups who had “Cards for Kids”
or similar titles to see if they wanted to work together (e.g. we specialize in getting groups together they
work to get independent artists), but they weren’t interested.
(
sigh of relief). Now that’s off our chest we can pretend.
We’re sorry. We understand since spelling those words with
z’s isn’t common, one can often forget. Also, since there are so many different
ways to write ‘for’ (e.g. for, 4, four) it’s tough to get that right. But,
hopefully this helps.
As we always say, #EVERYCARDCOUNTS. With that, there are two
meanings.
- First, we can touch on the cards themselves. If
you follow us on social media or check out our participants tab, you’ll notice
that we often talk about which groups have made the most cards. That’s because
we count each of the cards that comes in. We can say, simply having a card come
in and NOT tracking it so we can recognize the group, is the LAST
thing we’d want. Therefore, we’ll use the LAST letter rather than a S. Cardz
not Cards!
- Second, and even more importantly, we’re all
about the children. Each card is important (aka “counts”) because those are
being delivered room to room. We take time to primarily find smaller hospitals,
but no matter what size hospital we’re working with, they have to pinky promise
us they’ll hand deliver all the cards. We want to make sure the kids who are
confined to their beds based on the testing or conditions can be uplifted as
well. Let’s pretend we’re using the LAST letter for the second part of our
name, because having a child feel alone is the LAST thing we want. Kidz not
Kids!
Now, if you’re trying to think of what to include between
the Cardz and Kidz, just remember that we’re trying to reach as many kids as
possible, i.e. #EVERYCARDCOUNTS. Based on that, we’re delivering/reaching way
more than 4/four kids. Currently we’re stuck at 4 continents (Africa, Asia*, North
America, and South America**), but that’ll change soon.
We understand folks who haven’t read this blog post may
still think of the letter “S” when they hear the words cards and kids, but we’re
hoping that you remember we’re using THE
LAST LETTER a couple times for a couple reasons!
Here are some examples that show remembering how to spell
our name can be pretty difficult:
Post on Facebook
Subject line of email (blocked out the company):
#TheLastLetter #UpliftingSpirits
*Location in the Middle East is not on the map…..yet.
Waiting for clearance.
**Were unable to get a hold of the gentleman who hand
delivered the cards in Colombia to get the name of the location so we didn’t
add the destination to map on our homepage.
