Monday, October 14, 2013

One at a Time!

Mission Statement: Cardz for Kidz! is an organization dedicated to uplifting the spirits of hospitalized and/or traumatized children across the globe by delivering inspiring homemade cards!

Slogan: Cardz for Kidz! Uplifting Spirits, One Card at a Time

Many people have asked how we came up with our Mission Statement and Slogan.

The Mission Statement indicates we partner with groups who agree to make encouraging cards for children. All cards are designed to help the children take their mind off of their illness or most recent trauma.

There are several factors that led to the ‘one card at a time’ slogan. We know what you’re thinking, “we’ve heard that ‘one at a time’ phrase used so much. That’s not creative”. Here are some examples:

There are many quotes or themes using the phrase one _ at a time.  We believe that statement encompasses our overall message. Here’s why that quote fits us:
  • Keeping Track – As highlighted in a previous post, we tally the total amount of cards made by each participant, one at a time. Although “competition” is fun, we want to note who we need to thank and their contribution levels.
  • Room by Room Guarantee – Before we send cards to a hospital they must promise that all of the cards will be handed out room to room, one at a time. This ranges from being placed on their dinner tray to staff decorating the patients’ wall for their birthday. Based on this pledge, each individual card is important.
  • Large Impact – Currently, we’re simply providing the hospitals uplifting cards. While some may say, ‘you’re simply giving away decorated paper’, individuals who have seen the smiles on the recipients faces understand that it means SO much more. The family immediately feel special because this ‘One Card’ that was hand delivered was made just for them.
In summary, by participating and making one or more cards it’s clear that you’re a direct contributor in uplifting spirits, One Card at a Time.

#oneatatime #upliftingspirits

To see more pictures and stories please check out our Facebook page, facebook.com/cardzforkidz or follow us on Twitter @cardzforkidz


Wednesday, October 9, 2013

Immeasureable

Recently we finalized all the 501(c)(3) paperwork and want to  provide “performance” stats to potential donors. Although there are many financial characteristics and acronyms to measure success (i.e. NI, EBITDA, NPV, OC), we’re going to analyze our “performance” with digital statistics. And let’s be honest, two of the founders worked at digital agencies so these calculations come natural! J

All of these statistics are as of October 1, 2013.

  •   Cost Per Card (CPC): $0.35, although with our key expenses (i.e. shipping, 501(c)(3) application fees, art supplies) totaled well over $1,500, with your help we’ve been able to produce a total of 4,419 cards.
  • Cost Per Like (CPL): $3.87, with the total cost divided by the 425 fans on our Facebook page.
  • Q3 Cost Per 1,000 Impressions (CPM): $15.44, simply focused on the 49,442 page views on Facebook in Q3, with the total cost in Q3, $763.
  • Q3 Chat Thru Rate (CTR): 0.45%, 221 People talking about the page divided by the total page views of 49,442.


Return on Investment (ROI) calculations….
We tried to figure out who benefits the most, or gets the highest ROI from Cardz for Kidz!.

Patients.
Our survey participants think the patients benefit the most from this process (survey results). That may be TRUE! Based on the BRIGHT smiles, it’s clear that the kids are AMAZED. They’re thankful the person coming in with a gown has an inspirational quote, rather than test equipment or medicine.

Participants.
Then again, on the blog sparked by a DePaul Alumni event, we saw that one participant said, “It was so fun to make a card that would make a child feel like a rock star,” shares Colleen Moodie (CMN ’11). “Each card is one of a kind—just like the kids who received them.” Clearly participants have a HIGH ROI as well.
 

Families and Staff.
But while reviewing the quotes from the families and Child Life team, they’re receiving a significant return as well!! As you can see in this pic of a sibling and a participant, it’s clear that the entire family is having fun.


Conclusion.
With those details its clear….. Cardz for Kidz! is a win, win, win, win….situation

Although we can distinctly calculate the overall costs associated with participating and running this organization, what’s most important, the overall RETURN of HAPPINESS, is IMMEASURABLE.

#returnoninvestment #immeasurable #returnofhappiness #upliftingspirits

To see more comments and learn about events check out our Facebook page,www.facebook.com/cardzforkidz or follow us on Twitter @cardzforkidz

Monday, October 7, 2013

Safety First!

What’s the #1 reason that children are in the hospital?

Often we think of the tragedies that harm adults. Due to the incidence of adults that pass away from those, we expect there to be a similar correlation with children. To be honest, Cardz for Kidz! staff was under a similar assumption at first as well. During our 150+ hours volunteering at different pediatric hospitals we learned about several of the well-known floors. 

For example, while looking through the different floors at Lurie Children’s Hospital it’s clear that there are A LOT of reasons why kids are in the hospital:

§  14 – Neonatal Intensive Care Unit
§  15 – Cardiac Care Unit
§  16 – Pediatric Intensive Care Unit
§  17 & 18 – Cancer and Blood Disorders
§  19 – Acute Care, Neurological
§  20 – Acute Care, Post-Surgery and Post-Transplants
§  21st General Medical, Infectious Disease, Pulmonary, Allergy & Medical Observation Unit

While looking through third party research we learned that the #1 reason that most children pass away is through unintentional injuries. In addition, we learned that falling is actually one of the most frequent ways that kids are sent to the ER.

So although us here at Cardz for Kidz! understand that nobody’s perfect (not even our own moms!), but it’s important to be safe. There will never be a way for us to be able to avoid ALL “unintentional injuries”…..but we can AT LEAST TRY.

In summary, although we love giving out thousands of cards, our only request is that we ALL work together to prevent as many “avoidable” injuries as possible.


Through our research we found the following safety tips on the Center for Disease Control’s website:



Suffocation

  • Make sure infants sleep alone; placed on their backs on a firm surface.
  • Be sure crib meets safety standards.
  • Avoid loose bedding or soft toys in crib.


Poisoning

  • Keep medicines away from children and teens.
  • Keep cleaning solutions and other toxic products in original packaging and where children can't get them.





Motor Vehicle Crashes


  • Always use seat belts, child safety seats and booster seats that are correct for a child's age and weight.
  • Use safe-driving agreements or contracts with teens.




 Drowning


  • Learn to swim—important for parents and kids.
  • Use a four-sided fence with self-closing and self-latching gates around pool.
  • Watch kids closely when they swim.





Fire/Burns
  • Use smoke alarms—where people sleep and on every level of the home—and test monthly.
  • Create and practice a family fire escape plan.
  • Install a home fire sprinkler system if possible.



Falls


  • Use a soft landing surface on playgrounds (such as sand or wood chips, not dirt or grass).
  • Use protective gear, like a helmet, during sports and recreation.
  • Install protective rails on bunk beds and loft beds.

If you have any other recommendations on how to prevent common mishaps please let us know!! Although we love sending out cards, we’d love it if we had a lot less patients since folks focused on safety first!

#safetyfirst #upliftingspirits

http://www.cdc.gov/safechild/

To see more comments and learn about events check out our Facebook page, www.facebook.com/cardzforkidz or follow us on Twitter @cardzforkidz

Thursday, October 3, 2013

Knock Knock!

We always make sure to give each hospital an array of cards, but one of the hospitals requested to receive more cards with jokes.  In order to accommodate their request, we asked people to make more funny cards.

Listed below are some jokes that we’ve received:
·         What lives in apples and is an avid reader?
·         What kind of materials do dinosaurs use for the floor of their homes?
·         What did the female dinosaur call her blouse making business?
·         What "bus" crossed the ocean?
·         What do you call a Blind Dinosaur?
·         Why did the nutty kid throw butter out of the window?
·         Why did the nutty kid throw a glass of water out of the window?
·         What happened when the Lion ate the comedian?

Here are clues to four of them – not in order:




If you know any of the answers please respond below....don't cheat! J

Implementation.
Since uplifting spirits is what we’re all about, we have to have fun with the families, right?!!  Here’s an example of what happens when we deliver this type of card.  We walk into the room and state:

“Sorry….but we have to perform a quick test…”
Everyone in the room gets a bit nervous and looks around.
 “Are you ready?”…..silence.

Then we tell the joke. The room lets out a sigh of relief and everyone begins to laugh even before we tell the punch line. Then after the family guesses or we give away the answer, we tell the patients to hold on to the card and give their nurse and doctor a “test”. It all ends with a smile on EVERYONE’S face…even the grandma who gave us the look of death when we walked in! J

Our KNOCK KNOCKs on the door are followed by a smile!


To see more pictures and stories please check out our Facebook page, facebook.com/cardzforkidz or follow us on Twitter @cardzforkidz

Tuesday, September 24, 2013

Told You So!

Since you don’t interact with the hospitals’ Child Life staff, see the patients or hear from recipients of our special deliveries, we want to provide a brief glimpse of how people feel about your work!

Here are quotes that we’ve heard from members of the Child Life staff:
·         "Thank you so much for the cards you sent over to Advocate Children's Hospital in Park Ridge.  The cards bring holiday cheer to the hospitalized children and something so simple brighten the days of the kids as well as their parents.  Thank you for your partnership in making the hospital experience a more positive one for the children here.  The holidays are a difficult time for any child to be in the hospital and we appreciate your partnership in this way.  Happy New Year!" –Advocate Children’s Hospital

·         "We think they are adorable and that our patients will really enjoy them. :) We see kids of all ages and I think these cards will brighten up their stay. I know our patients get very excited when they receive mail. :)" –Children’s Hospital of Illinois

·         "Thank you so much for the wonderful cards you made for our patients here at Children’s Hospital University of Illinois.  The children loved receiving them yesterday!!  It helps to brighten up their rooms and puts smiles on their faces.  Thanks for thinking of the patients here at CHUI, we greatly appreciate it!!" –Children’s Hospital University of Illinois

·         "Thank you so much for thinking of the patients and families at Rainbow, especially the ones who cannot leave their rooms.  I think this is such an amazing idea. – Rainbow Babies and Children’s Hospital

·         "Thank you so very much for making and organizing a group to make such wonderful greeting cards. Our patients here at RIC really appreciate them. It means so much that they are handmade and done with care. It is very kind of you to spend your time giving back to others!" – Rehabilitation Institute of Chicago

Here are some quotes from patients and their families:
  • "AWWW She's going to be so excited to put these in their scrapbook!!!" - Grandmother of twins in the NICU chats about how her daughter will love their custom cards! – 4/28/2013

  •  (sigh of relief) “Thank you thank you, this is just what we neededdaughter, aka patient, passionately nods her head in agreement– Thankful mother describes how the cards are cute and are uplifting their spirits during their current trial – 9/15/2013

Here are some quotes from special delivery destinations
·         “Thank you Cardz for Kidz for the joy you brought to this third-grade class in Benin!” – Director of the Dagbé Organization

·         "Thank you so much for all those beautifully decorated cards and snowflakes! They were absolutely gorgeous and the most wonderful spirit-lifters for all these children at Sandy Hook." – Mother of a Sandy Hook Elementary School Student

So yes yes, we understand that a picture is worth a thousand words, but we wanted to provide you those 472 words to show you that you are TRULY appreciated. You’re making a difference; if you don’t believe what we’re saying just read what’s written above…..just know our response will be, we TOLD YOU SO! More to come!

#upliftingspirits #toldyouso


To see more comments and learn about events check out our Facebook page, www.facebook.com/cardzforkidz or follow us on Twitter @cardzforkidz

Saturday, September 21, 2013

The True Definition

TOUGH

Now be honest. What’s the first thing that comes to mind when you think of the word tough???
 
Here are some of the responses that we received, just to warn you some are pretty “interesting”:
  • Male Sales Professional: FORD
  • Male Entrepreneur: Mike Ditka
  • Male Digital Specialist: Strong
  • Female Dietitian: Hard
  • Female Office Manager: Football
  • Female Project Manager: Goals
  • Male Marketing Professional: Nails
  • Female Health Researcher: Superheroes
  • Female Accountant: Women
  • Male College Student: Having Heart
  • Male Maintenance Engineer: Myself
  • Female Dental Hygienist: Strength
  • Female Fashion Expert: Sand Paper
  • Female Marketing Professional: Challenges
  • Male Law Student: Ndamukong Suh

 



Now for us, we think of PEDIATRIC PATIENTS.



Ebbs and flows.
Often during volunteer shifts in the Family Life Center (aka Playroom) one can see the room packed with kids while at other times it’s nearly empty. It is unclear which patient is accompanied by which adult until the child has a reaction to their treatment or are visibly uncomfortable.

During a recent visit we were able to see consistent changes in the amount of children in the playroom. There were some siblings and/or patients who were too scared to come out of the corner. While there were others who were focused on breaking the world record for the amount of rubber balls one could shoot down the custom penguin slide within 30 seconds (world record is 17). Then there were other pediatric patients who were simply enjoying themselves while painting special pictures and creating wooden artwork.

Specifics.
On September 15th there was a young girl proudly wearing her pink University of Michigan shirt while painting a special woodblock. From a distance you could see her smile and work, using detailed strokes with her thin paint brush. From a slight distance her parents watched proudly. When you got closer to the patient one could see red blisters or sore spots on her arms and face.  Even with that pain she was tough enough to focus on her masterpiece.

There was another family from Cleveland - Ohio State fans- who were peacefully watching the Cleveland Browns game on a tablet. Only in a large pediatric hospital’s packed playroom can you find Michigan and Ohio State fans focused on brightening up each other’s spirits rather than proving who’s more dominant.

Based on these kids ability to focus on painting woodblocks, playing with small toys, or even simply holding their family while smiling, it’s clear…….THEY ARE THE DEFINITION OF TOUGH, STRONG AND RESILIENT combined.




#upliftingspirits #tough #truedefinition


To see more pics and learn about events check out our Facebook page, www.facebook.com/cardzforkidz or follow us on Twitter @cardzforkidz

Friday, September 20, 2013

Team Effort!!

Starting with the facts. Cardz for Kidz! provides cards for all distressed children. The first card delivery outside of a hospital was to the children in Newton, Connecticut. The connection to Sandy Hook was through another elementary school in Connecticut. Here are a couple images of their artwork:

TRUE ARTISTS!!!

  





After hearing of the shooting we checked to learn that our Connecticut artists were not involved…..but the little boy who started Cardz for Kidz! at his school had cousins that attended Sandy Hook Elementary school. The family confirmed that they would love to receive the cards! With the help of volunteers from Google, DePaul University and others, we were able to send well OVER 200 cards. Here was our contact’s response:

"Thank you so much for all those beautifully decorated cards and snowflakes! They were absolutely gorgeous and the most wonderful spirit-lifters for all these children at Sandy Hook."

Also, we sent out a set of cards for the classmates of the Boston Marathon bombing victim (1 of the 3 deaths was a child at Neighborhood CharterHouse School). During both of these shipments we learned that there were MANY caring people across the United States. Both parties updated us that they received similar donations from other people and/or groups.


Please reach out to us at info@cardzforkidz.org if you know of any children experiencing tragedy, who may not be on the front page of the newspaper, but who could use uplifting as well. Let’s make this a TEAM EFFORT to reach as many kids as possible!!!

#teameffort #teamwork #upliftingspirits

To see more pictures and stories please check out our Facebook page, facebook.com/cardzforkidz or follow us on Twitter @cardzforkidz